Awarded by:

         The Chartered Institute of Marketing - CIM

Overview

This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career.

Who is it for?

This qualification is aimed at those marketers responsible for managing the marketing process at an operational level. These include those moving into a mid-level marketing position and marketers who are looking to build on knowledge gained at certificate level.

Do you qualify?

As a minimum, the following qualifications or experience is recommended as the prerequisite for entry onto the Professional Diploma in Marketing:

the CIM Professional Certificate in Marketing (either 2002 syllabus or the 2008 syllabus)

or

any business or marketing Bachelors or Masters Degree (or an equivalent qualification) where a minimum of one third of credits come from marketing (ie 120 credits in Bachelors degrees or 60 credits with Masters Degrees)

or

experience in a marketing management role that has provided potential students with the ability to be able to demonstrate that they can meet the learning outcomes of the CIM Professional Certificate in Marketing if required to do so and is sufficient to pass the Entry test to Level 6 

Qualification content

Unit 1 - Marketing Planning Process
Unit 2 - Delivering Customer Value through Marketing
Unit 3 - Managing Marketing
Unit 4 - Project Management in Marketing

Note: Entry level is dependent upon the currency and relevance of your qualifications and experience. If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV.

How will you be assessed?

It is possible to qualify within a single academic year studying part time. You will be assessed across the four units using a blend of two basic methods:
1. By formal examination
2. By assignments such as coursework and case studies that require longer answers and will often be based on various findings and     recommendations within your own company (or a company of your choice) 

The Professional Diploma in Marketing is recognised at Level 6 by the Malta Qualifications Council (MQC) 

The programme is a lecture based programme. 

For course fee and other information, please contact eie on:

Tel: +356 21 332804 or send an e-mail This e-mail address is being protected from spambots, you need JavaScript enabled to view it