Awarded by:

  The Chartered Institute of Marketing - CIM

Overview

The Introductory Certificate in Marketing is for all those who want to find out more about marketing - whether you're in a job that involves marketing or not. It answers the question: What is marketing? But it also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.

It is not necessary to have any previous experience or knowledge of marketing and you can choose to study to suit your requirements and time available. You may already be working and therefore want to study around work commitments, or you may be looking for a job and therefore will not have time to study during the day.

Who is it for?

This qualification is aimed at those who are interested to find out more about marketing, whether they are in a job that involves marketing or not. It provides information about what marketing is and aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.

Do you qualify?

This is an 'open' qualification, which means you do not need any previous qualifications or marketing experience. However, if you are working or have some business experience, this will certainly help you put your learning into context.

Qualification content

Unit 1: What is Marketing?
Unit 2: Understanding Customer Relationships 

How will you be assessed?

Both units will have their own assessment as follows:
Unit 1: What is Marketing? - 1 hour online test
Unit 2: Understanding Customer Relationships (Assignment)

The Introductory Certificate in Marketing is recognised at Level 4 by the Malta Qualifications Council (MQC) 

The programme is a lecture based programme. 

For course fee and other information, please contact eie on:

Tel: +356 21 332804 or send an e-mail This e-mail address is being protected from spambots, you need JavaScript enabled to view it