Awarded by:

  The Chartered Institute of Marketing - CIM

Overview

The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.

The syllabus has been updated recently to reflect the changing issues and practices within marketing and to reflect employers' views of marketing in today's business environment. The Qualification is ideal for junior marketers, those working in marketing support roles (like personal assistants); or if marketing plays some part in your current job description.

Who is it for?

This qualification is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only part of what they do. The qualification provides a practical insight into the principles and application of marketing at a tactical level.

Do you qualify?

This qualification is the equivalent to the first year of a foundation degree, which means you will need to meet at least one of these criteria: Have a minimum of two 'A' Levels; hold any general Bachelors or Masters degree; hold a CIM Introductory Certificate in Marketing (Level 2 or 3); have an NVQ or SVQ Level 3 (equivalent to NGF Level 3); have an NVQ or SVQ Level 4 in any other subject (UK – equivalent to NGF Level 4 and above); hold an international baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4. Entries are assessed on a case by case merit.

Qualification content

Unit 1 – Marketing Essentials
Unit 2 – Assessing the Marketing Environment
Unit 3 – Marketing Information and Research
Unit 4 – Stakeholder Marketing

How will you be assessed?

It is possible to qualify within a single academic year studying part time. You will be assessed across the four modules using a blend of two basic methods:
Unit 1 – Marketing Essentials: Examination
Unit 2 – Assessing the Marketing Environment: Examination
Unit 3 – Marketing Information and Research: Assignment
Unit 4 – Stakeholder Marketing: Assignment

The Professional Certificate in Marketing is recognised at Level 5 by the Malta Qualifications Council (MQC) 

The programme is a lecture based programme. 

For course fee and other information, please contact eie on:

Tel: +356 21 332804 or send an e-mail This e-mail address is being protected from spambots, you need JavaScript enabled to view it

Collaboration between eie and Vacancy Centre – to help your career move ahead